New Delhi: Prime Minister NarendraModi will take up the responsibility by addressing Farmers' rally which will start from Mukhtasar in Punjab on July 11 by addressingKrishiKalyan Rally there. It is expected that Modi might announce MSP for Rabi crop in the Mukhtasar rally. Actually the government is looking at en-cashing the increased minimum support price (MSP) of Kharif as it is planning to start a multi-media campaign to tell the government welfare schemes to farmers and villagers.

Despite the fact that opposition political parties are targeting the Modi government on MSP but the government is planning to take the issue to farmers in view of the next LokSabha elections with the help of Integrated High Decibel Multimedia Campaign.

This campaign will include eight welfare scheme for farmers including MSP. They included MSP, MNRGEA, PradhanMantriAwasYojna - Gramin, PradhanMantriGraminSadakYojna, DeenDayalUpadhyayAntyodayaYojana, Rural Skill Development, SansadAadarsh Gram Yojna and National Social Welfare Programme.

Sources said that the government wants to get connected with the 70 per cent rural beneficiaries with emotionally. The government might make any celebrity to be part of the multi-media campaign. The purpose of the Integrated High Decibel Multimedia Campaign is to include all eight schemes into one so the impact of it is more pronouncing on people of rural India. The PM will address a farmer's rally in Mukhtasar in Punjab that has been the centre of the peasant movement.

The NDA ally ShiromaniAkali Dal has been organizing it as a thanksgiving rally. The PM will address a rally in Shahjahanpur in Uttar Pradesh on July 21, 2018. Uttar Pradesh BJP president MahendraNathPandey has been entrusted with the responsibility of managing all rallies in Uttar Pradesh while the responsibility of July 21 KishanKalyan Rally in Shahjahanpur has been given to state BJP vice-presidents PurushottanKhandelwal and B L Verma.