Liger, which hit the theatres on August 25, was produced by Karan Johar in association with Puri Jagannadh and Charmme Kaur. The latter recently spoke about the performance of films in general at the box office. The producer’s opinion is that considering the easy availability of content for the audiences, movie makers should create films that entice them into coming to theatres. She also gave examples of how well South films like Kartikeya 2, Sita Ramam, and Bimbisara performed at the box office.