New Delhi: The government plans to make Allahabad Kumbh Mela a big event not only by attracting international but also to take its benefit at the domestic front with the Lok Sabha elections coming closure. The 49-day-long mega event is organised in the city at the confluence of Ganga, Yamuna and Mythical Saraswati.
Union ministry of state (Independent Charge) for tourism K J Alphons has taken several measures to attract foreign tourists. These included: Launch of 'Chalo Kumbh Chalo' campaign across the country and branding and marketing campaigns for Kumbh Mela, 2019.