Despite India not naming SS Rajamouli's Telugu 'RRR' its official entry for the Oscars in the Best International Feature Film category, the makers have launched a campaign to promote the movie in various top categories, including Best Picture, Best Director, and Best Actor (for both NT Rama Rao Jr and Ram Charan). The colonial India-set epic is a global phenomenon with many Hollywood luminaries praising the film. The film's song ‘Naatu Naatu’ is also being pushed for the Best Original Song category. Trade magazine Variety's senior awards editor Clayton Davis has assessed the song as being the favourite to win as per the latest standings.
'RRR' is also being promoted to take the Oscar statuette in the Best Supporting Actor), Best Supporting Actress (Alia Bhatt), Screenplay, Original Song, Score, Editing, Cinematography, Sound, Production Design, VFX, and other categories.